7:00 am Registration / Networking / Breakfast Buffet Opens 7:30 am Breakfast / Roundtable Introductions and Topic Discussion 7:50 am Program Presentation Begins 8:30 am Audience Q&A 9:00 am Adjourn Presentation
9:15 am Final Networking
How Should Companies Prepare for a Major Crisis Event? What Directors and Senior Management Need to Know
Are you prepared?
From corporate criminal incidents to catastrophic events such as airplane crashes, hurricanes, and oil spills, and from cyber breaches to highly publicized sexual harassment, discrimination, and other major social issues, no company and no board of directors is immune to a corporate crisis.
Although crises are unpredictable almost by definition, our panelists have seen certain patterns emerge through their experiences leading or counseling companies through crises.
In this program, our panelists will review best practices and the following questions:
How ready are your board and executives to manage a crisis? Are key players ready to work together?
How do you determine your “risk and readiness posture” associated with various crisis scenarios, including ones you may never have contemplated?
Does your company have the right governance, frameworks, communications tools, external advisors, and tactical tools (i.e., protocols, technology, security and safety procedures) in place to respond to a major crisis? How do you quickly mobilize and operate tactically when a crisis occurs?
How do you engage appropriately, while still protecting your organization, with key stakeholders in a major crisis, including government agencies, legislators, shareholders, employees, customers, the media (traditional and nontraditional), advocacy groups, local communities, and others?
Former Executive, Government and External Affairs, BP America Inc.
Former Executive, Government and External Affairs, BP America Inc.
Director, The Executive Leadership Council, Genesys Works (National) and Holocaust Museum Houston Board
Crystal Ashby is an accomplished senior executive, board member and lawyer with more than 32 years of leadership success, significantly in the energy sector. Her roles spanned government and external affairs; law; compliance and ethics; university relations and retail. Crystal effectively blends her business acumen, strategic mindset and legal knowledge. She is a valuable asset to boards and businesses having expertise in risk assessment, crisis and change management, emergency response, strategic analysis, global business management, diversity, and human resources management.
Ms. Ashby, an NACD Fellow, currently serves as a Director on the boards of four organizations. She is the Vice Chair of the Executive Leadership Council, Chairs the Audit Committee and is an ex-officio member of the Governance Committee. She is the former Co-Chair of the Membership Committee and a past member of the Governance Committee. She is a member of the Development Committee and the Nominating & Governance Committee for the national board of Genesys Works. She is outgoing Secretary for the Board of the Holocaust Museum in Houston, and serves as the Chair of the Nominating Committee, and as a member of the Marketing Committee. She chairs the University of Michigan College of Engineering Diversity, Equity & Inclusion External (DEI) Advisory Council, sits on the Engineering Dean’s Leadership Advisory Board, and participates as an Alumni Work Group member for the Barger Leadership Institute at the university’s College of Literature, Science, and Arts. Crystal is a member of the Association of Corporate Counsel ELI Faculty on Crisis Management.
Crystal’s corporate leadership experience was gained over a twenty-two year career (1993 to 2014) with BP. She served on the BP America Leadership team and on various boards. She was a leader in the Government & Public Affairs businesses of the firm as an EVP and Strategic University Relationships as an SVP, with oversight for the BP Foundation. She provided direct “on-the-ground crisis leadership” following the Deepwater Horizon incident.
Prior, she held a leadership role as a VP for government and public affairs functions for BP’s Refining & Marketing Business, was the Managing Attorney for US Retail and Senior Advisor to the Global Compliance & Ethics Officer based in London. Other responsibilities included corporate governance as an Officer of BP America and Director of BP Products NA and BP America Production Company. She served as a member of the BP Diversity & Inclusion Council. Earlier still, as Managing Attorney for US Retail Operations. Before joining BP as a Commercial Attorney, Crystal practiced as a litigator with two law firms in Chicago.
She has been honored as one of the Uptown Professional Top 100 Executives in America (2014), Houston’s 50 Most Influential Women (2012), and the National Diversity Council’s Top 50 Most Powerful Women in Oil and Gas (2014). She received the Congressional Uplift Award in 2013.
Crystal earned her Juris Doctor from DePaul University College of Law. She is a member of both the American Bar Association and the National Bar Association. She also holds a Bachelor of Arts degree, with a double major in English and Psychology, from the University of Michigan.
Mark Eldred is the vice president of base maintenance for United. In this role, he is responsible for the execution of United’s maintenance, repair and overhaul (MRO), overseeing all heavy duty and pre-scheduled base maintenance and inspection of aircraft, components and engines.
Previously, Mark was managing director of base maintenance and MRO services, guiding the an Francisco Maintenance Center through a major transformation that resulted in better productivity and improved performance in support of the airline and its maintenance customers. Prior to that, he served as managing director of service engineering at United, overseeing the airline’s maintenance operations and monitoring the performance of aircraft to identify, investigate and resolve operational problems.
Mark joined United in 1994 as a line engineer. Before joining United, Mark was an airframe engineer at USAir and a project engineer at Hawaiian Airlines. He also spent time as an AutoCAD consultant.
Mark received his bachelor of science degree in mechanical engineering from Florida International University in 1990. He is married and currently resides in San Mateo, CA.
Chair, President and Chief Executive Officer, Buckeye Partners, L.P.
Director, Master Limited Partnership Association (MLPA)
Mr. Clark C. Smith was named Chairman, President and Chief Executive Officer of Buckeye Partners, L.P. in August 2014. He also served as President and Chief Executive Officer from 2012 to 2014, and President and Chief Operating Officer of Buckeye Partners 2009 to 2012. He has been with Buckeye since 2007 when he joined the Board of Directors.
Mr. Smith served as President of El Paso Merchant Energy North America from 2000 to 2003, President and Chief Executive Officer of Engage Energy L.L.C. from 1997 to 2000, and President of Coastal Gas Marketing Company from 1988 to 1997.
Mr. Smith is a Member of the Advisory Boards of Haddington Ventures, L.L.C. and First Tennessee Bank of Houston. He formerly served on the Board of the Association of Oil Pipelines (AOPL) from 2009-2017 and recently joined the Board of the Master Limited Partnership Association (MLPA). Mr. Smith was also appointed by the Secretary of Energy to the National Petroleum Council in 2014.
Mr. Smith received a Master’s Degree in Business Administration and a Bachelor’s Degree in Finance from The University of Texas at Austin.