7:00 am Registration / Networking / Breakfast Buffet Opens 7:30 am Breakfast / Roundtable Introductions and Topic Discussion 7:50 am Program Presentation Begins 8:30 am Audience Q&A 9:00 am Adjourn Presentation
9:15 am Final Networking
How Should Companies Prepare for a Major Crisis Event? What Directors and Senior Management Need to Know
Are you prepared?
From corporate criminal incidents to catastrophic events such as airplane crashes, hurricanes, and oil spills, and from cyber breaches to highly publicized sexual harassment, discrimination, and other major social issues, no company and no board of directors is immune to a corporate crisis.
Although crises are unpredictable almost by definition, our panelists have seen certain patterns emerge through their experiences leading or counseling companies through crises.
In this program, our panelists will review best practices and the following questions:
How ready are your board and executives to manage a crisis? Are key players ready to work together?
How do you determine your “risk and readiness posture” associated with various crisis scenarios, including ones you may never have contemplated?
Does your company have the right governance, frameworks, communications tools, external advisors, and tactical tools (i.e., protocols, technology, security and safety procedures) in place to respond to a major crisis? How do you quickly mobilize and operate tactically when a crisis occurs?
How do you engage appropriately, while still protecting your organization, with key stakeholders in a major crisis, including government agencies, legislators, shareholders, employees, customers, the media (traditional and nontraditional), advocacy groups, local communities, and others?
Managing Director, Corporate and Gov't Affairs Wester Region, United Airlines
Managing Director, Corporate and Government Affairs, Western Region, United Airlines
Melinda Yee Franklin is a thought leader and legislative strategist with strong expertise in crisis management, public policy, and international affairs. As the managing director of Corporate and Government Affairs in the Western Region for United Airlines, she serves as the company’s chief advocate on legislative, corporate, and policy issues in the region. She is also lead representative on the boards of key business organizations throughout California.
Managing Director, Abernathy MacGregor
Director, National Investor Relations Institute (NIRI)
Sydney advises companies on communications strategy during times of change and challenge, such as transactions, crises and executive changes. She also provides strategic investor relations and corporate communications counsel. She serves a wide range of industries with particular expertise in the oil and gas sector. She has helped several companies announce and position transformative or complex M&A transactions. She has also closely supported the successful bankruptcy reorganizations of more than two dozen companies.
Sydney regularly counsels companies as they work through difficult circumstances including regulatory investigations (including the Foreign Corrupt Practices Act), litigation, proxy fights and responses to activist shareholders, data losses, unexpected management transitions, poor financial results, physical disasters and other crises.
She regularly advises companies as they prepare for potential activist investor engagement or respond to private or public overtures from activists.
A native Houstonian, Sydney leads the Houston office. She regularly speaks about trends in investor activism, crisis, investor relations and M&A communications. She graduated cum laude from Claremont McKenna College with a dual B.A. in Economics and Government.
Chair, President and Chief Executive Officer, Buckeye Partners, L.P.
Director, Master Limited Partnership Association (MLPA)
Mr. Clark C. Smith was named Chairman, President and Chief Executive Officer of Buckeye Partners, L.P. in August 2014. He also served as President and Chief Executive Officer from 2012 to 2014, and President and Chief Operating Officer of Buckeye Partners 2009 to 2012. He has been with Buckeye since 2007 when he joined the Board of Directors.
Mr. Smith served as President of El Paso Merchant Energy North America from 2000 to 2003, President and Chief Executive Officer of Engage Energy L.L.C. from 1997 to 2000, and President of Coastal Gas Marketing Company from 1988 to 1997.
Mr. Smith is a Member of the Advisory Boards of Haddington Ventures, L.L.C. and First Tennessee Bank of Houston. He formerly served on the Board of the Association of Oil Pipelines (AOPL) from 2009-2017 and recently joined the Board of the Master Limited Partnership Association (MLPA). Mr. Smith was also appointed by the Secretary of Energy to the National Petroleum Council in 2014.
Mr. Smith received a Master’s Degree in Business Administration and a Bachelor’s Degree in Finance from The University of Texas at Austin.