Innovative Compensation and Top Drivers for Employee Attraction, Retention, and
Members and guests joined us as we explored how culture and compensation are tied together and how companies are using innovative compensation strategies to attract and retain talent. We examined best practices for compensation in traditional and in today’s growth sectors. What is incentivizing desired behaviors or driving unintended consequences? How can tax reform significantly impact employee benefits?
Chairman & CEO, Longnecker & Associates
Director, Rangeford Resources, Pura Vida Spirits, Star 12 Foundation and NACD Texas TriCities Chapter – NACD Member for 21 Years
Brent Longnecker is a NACD Board Leadership Fellow with over 30 years of leadership experience as a consultant, director, and operating executive. He was Deloitte’s National Partner-In-Charge of their Performance Management and Compensation Practice for years until he and his business partner, Chris Crawford, formed L&A. Mr. Longnecker was selected by Consulting Magazine as one of the Top 25 Consultants in the United States and his firm has been recognized as one of Texas’ Top Places to Work by Texas Monthly for seven straight years. He has authored 15 books and over 500 articles throughout his career. Mr. Longnecker strives to not only make a difference with his clients utilizing his relational and customized approach, but also works diligently to make his profession better by being more educated and more accountable.
In the executive compensation and governance areas, Mr. Longnecker helps clients in the analysis, design and strategic implementation of value-added programs that differentiate a company’s ability to attract, retain and motivate the talent needed in today’s competitive environment. He also regularly advises clients on mergers and acquisitions, IPOs, shareholder outreach and employment agreements. Mr. Longnecker has deep expertise in energy, real estate, manufacturing and financial companies. That said, he and his team regularly consult with Board of Directors, CEOs, key executives and advisors of all major industries where they address a wide range of operational, strategic and compensation issues. Possibly his favorite role is that of expert witness where he has in-depth deposition and trial experience in cases around reasonable compensation dealing with IRS and/or outside challenges, wrongful death, shareholder oppression, bankruptcies, wrongful discharge and pay inequity issues. His expertise has been invaluable in establishing precedent in several cases; most notably the Enron and Suder cases.
Mr. Longnecker has both his Bachelor of Business and Master of Business from the University of Houston. In addition, he is responsible for building the curriculum around executive pay for WorldatWork, as well as being one of their teaching faculty. His certifications include Certified Executive Compensation Professional; Certified Compensation Professional; Global Remuneration Professional; Certified Benefits Professional and Compensation Committee Certification.
Personally, Brent is married to his wife Shelly and has six daughters. When he needs a break, he is a mixed martial arts sensei and competitive dancer in the country western and ballroom circuits.
Brian has more than 25 years of experience advising clients on the design, administration, and tax aspects of their executive compensation and general employee benefit programs. This aspect of his practice includes qualified and nonqualified plans, equity-based and other incentive programs, and a variety of other compensatory arrangements. Brian’s practice also encompasses the executive compensation and benefit aspects of business acquisitions, divestitures, mergers, and spin-offs, including transitional matters, parachute arrangements, plan asset and liability transfers, and related issues.
Brian has represented clients before the Internal Revenue Service and the Department of Labor, and has extensive experience handling fiduciary and prohibited transaction matters. His practice also involves resolving matters relating to operational defects in qualified plans. In addition, he has worked on significant investment fund transactions, both to attract funds from ERISA-covered investors and to assist benefit plans desiring to participate in such funds. His clients include publicly traded and privately held companies, and tax-exempt employers who engage in a variety of industries, including energy, manufacturing, airline, and health care.
Brian has been recognized by The Best Lawyers in America in Employee Benefits Law since 2006.